branding / publishing / signage
creative agency Dragon Rouge / art direction Alexis Rollet
creative direction Olivier Vinet
Crédit Agricole Île-de-France required Dragon Rouge to re-think their image, providing an updated version of their logotype and a new consistent visual style. Alexis designed the logo and led the project to ensure the bank’s reputation for reliability and to bring a new, dynamic, easy banking image (including brochures, leaflet collections, website, photographic style, banking material, stationery, façade design, interior design, signage, films & animations).