branding / publishing
creative agency A&Mcreative / location Seoul
photos courtesy of Korea Furniture Museum, BPA, Jesco Denzel
For the opening of the Korea Furniture Museum in Seoul, South Korea, A&Mcreative developed a brand identity that reflects the museum’s spirit and rare beauty.
Design work included the museum’s identity, printed applications, signage concept, homepage and stationery. A&Mcreative created a symbol for the logo inspired from a Korean traditional rice storage cabinet. The simple form emphasizes the natural beauty of the wood pattern, which is characteristic of the country’s noble heritage.