branding / packaging
art direction A&Mcreative / strategic consulting Piaton & Associés
photography © Los Vascos DBR Lafite, Pablo Araneda, Antonin Borgeaud
illustration Théo Jan / location Chile & worldwide
Brand identity & packaging for Viña Los Vascos @vinalosvascos, a domaine in the heart of Chile’s Colchagua Valley by Domaines Baron de Rothschild Lafite. Los Vascos is circled by the Andes and cooled by the Pacific Ocean to the West, benefiting from an ideal microclimate for making exceptional wine.
Los Vascos’ goal was to create a unique ecosystem, showing what nature and biodiversity can achieve when given the right tools to develop. Los Vascos has its own approach to winemaking, combining Chilean traditions with the DBR Lafite heritage and know-how, never following trends.
Cromas Gran Reserva is a range of trademark wines that embody Los Vascos’ identity. Named after the Greek word for color, Cromas wines celebrate nature’s infinite palette. A&Mcreative was tasked with designing the identity and packaging for this new collection launch.
So welcome to Los Vascos, one of the largest vineyards in Chile’s central Colchagua valley, a 3.600 hectare state unlike anywhere on earth. Cultivating Independence.