creative agency Dragon Rouge / art direction Alexis Rollet
creative direction Sebastien Jeuffrain

Pepup’s story is one of innovation: a new packaging concept for transporting drinks at minimum cost. The flexible pouch has no cap, and yet liquid contents do not spill even if the pouch is open, upside down or in a bag…


Alexis worked as art director for delivering the brand visual concept and creating a comprehensive identity for this innovative packaging with B2B and B2C applications (such as print applications, trade show booth, packaging graphics, stationary, toolbox…).