photos courtesy of AC Management

32nd America’s Cup

Agency: Dragon Rouge / CD: Aaron Levin / AD: Alexis Rollet

America’s Cup, the world’s oldest sports trophy.

When Dragon Rouge was invited to redesign a more long-lasting identity for the mythical regatta, Alexis worked at designing this storytelling logo and delivered a complete visual style. This dramatic symbol describes the cup itself as a duel of metal and fire, with two teams competing for a place in history.

32nd America’s Cup