photo by Stphane Pelletier

Yves Saint Laurent Beauty

Agency: 133lux PUBLICIS / CD: Bernard Guillon / CW: Sophie Demarez / AD: Min Kang Rollet

Yves Saint Laurent Beauty invited 133 to breathe new life into this iconic French luxury brand. 

Min worked as Art Director for a complete identity overhaul and print/film advertising to reincarnate the essence of the brand; Yves Saint Laurent Femme. This included the creation of three-dimensional version of YSL monogram, numerous advertising campaigns, brand book, guidelines...

Yves Saint Laurent Beauty

photo by Solve Sundsbo

Yves Saint Laurent Beauty

photo by Glen Luchford

Yves Saint Laurent Beauty

photo by Eugenio Recuenco

Yves Saint Laurent Beauty

photo by Liz Collins

Yves Saint Laurent Beauty

photo by Liz Collins

Yves Saint Laurent Beauty

Touche clat TV commercial

film by Baillie Walsh