photos courtesy of Lafuma Group

Lafuma

A&Mcreative / Paris — 2009

Lafuma is an internationally known French outdoor sports-wear brand.
A&Mcreative designed a brand book drawing on Lafuma’s explorer heritage. We combined Lafuma’s heritage & vision for the future in using the key concept of an explorer and the book itself as an “Atlas” to discover the whole dimension of the brand. 

Lafuma

Lafuma

Lafuma