Belport

A&Mcreative / Seoul —2014/2105

The launch of Belport, the first beauty multi-brands retailer in South Korea, was highly anticipated in the beauty industry and demanded a brand identity that would stand out in a competitive market. A&Mcreative developed a bold and versatile brand identity, delivering a timeless and straight forward response, with a multi-facetted visual expression.

A&M has also been tasked with the art direction for a series print ads to position Belport as a highly esteemed beauty retailer, both nationally and internationally. All works are used for the brand’s flagship store at Garosugil (one of the hottest locations in Gangnam, Seoul) and website (www.belport.co.kr).

Belport

Magazine advertisement with actress Kim Nam-ju

photos by Jeon Seung Hwan

Belport

Flagship store in Gangnam, Seoul

photos courtesy of Belport

Belport

photos by Jeon Seung Hwan

Belport

Belport

Belport

Belport

Belport

Belport

Belport

Belport

Belport

Belport