branding / packaging
creative agency A&Mcreative
photography © La Maison du Chocolat, Maud Rémy-Lonvis, Pierre Tostain
photography art direction Thomas Schwab
La Maison du Chocolat is one of France’s most iconic luxury chocolate houses. Founded by Robert Linxe in 1977, the brand has built its reputation on exceptional craftsmanship, refined taste and a uniquely Parisian vision of luxury. Today, under the creative direction of Nicolas Cloiseau, Meilleur Ouvrier de France, La Maison du Chocolat continues to combine heritage, innovation and creativity across every expression of the brand.
Over the past few years, A&Mcreative has played a key role in shaping the brand’s evolving visual expression. Working from an existing identity, we developed the brand guidelines and creative framework that now support La Maison du Chocolat’s communications and collections.
Above, design for La Maison du Chocolat’s Christmas collection, Paris Éternel. Illustration by Alex & Marine. Below, Spring Collection with illustrations by Yukiko Noritake.
Above, design for La Maison du Chocolat’s Valentine’s Day collection, Au Cœur du Faubourg. Illustration by Clara Panetier. Below, Insolite Caviar, a limited edition creation from Nicolas Cloiseau’s Insolite collection.
Anima, La Maison du Chocolat’s Easter collection, inspired by animal sculptor Jacques Owczarek’s geometric sculptures. A&Mcreative conceived the collection’s packaging designs and accompanying chocolate figures.