advertising / publishing
creative agency JWT / art direction Min Kang Rollet / creative direction Sei Sekiguchi
location Worldwide / photography © Rolex, Albert Giordan, Thomas de Monaco

Legendary brand Rolex is internationally renowned for its high quality, perfectly crafted watches. Rolex is much more than just a fashionable brand, with a real authentic spirit and respect for products and sponsorship.


JWT was invited to review the entire Rolex brand and a new direction for advertising. Min worked three years for the brand as Art Director for advertising campaigns, award-winning luxury brochures, events…