Yves Saint Laurent Beauty

advertising / branding
creative agency Publicis 133 / art direction Min Kang Rollet / creative direction Bernard Guillon
photography Stéphane Pelletier, Solve Sundsbo, Glen Luchford, Eugenio Recuenco, Liz Collins
film Baillie Walsh / location worldwide

Yves Saint Laurent Beauty invited 133 to breathe new life into this iconic French luxury brand. Min worked as Art Director for a complete identity overhaul and print/film advertising to reincarnate the essence of the brand; Yves Saint Laurent Femme. This included the creation of a three-dimensional version of YSL monogram, numerous advertising campaigns, brand book, guidelines…